About Us

Our Heritage & History

Sing See Soon is one of the most in-demand florists in Singapore. Being a hugely successful 5 -generation family owned business, the home grown company has gained pioneer status with their prominent portfolio of original and breathtaking floral creations.

Creative directors Sebastian Ee and Rona Ee took their places among the first Asians, to be inducted into the prestigious AIFD (American Institute of Floral Design). Together with an elite team of designers, their impeccable taste and desire to manifest each and every customer’s floral vision has created an unique and lasting trust which ranks Sing See Soon at the top of any list of florists in Southeast Asia.

Over the years, the company has developed a clientele that includes celebrities and aristocrats and is today, the first call for socialites, royal families, event organizers, top-tier wedding planners and entertainment producers.

Sing See Soon also provides superior quality plants and cut flowers at affordable prices. The company is currently importing over 100 varieties of flowers from New Zealand, Holland, Taiwan, China, Malaysia, India and Bangkok.

The customer profile includes the newest and most prestigious properties on the island and in Asia: Marina Bay Sands, Resorts World Singapore, Capella Singapore, Intercontinental Hotel Group, The Goodwood Park Group, The Shangri-La Group (Singapore, Jarkarta, Futian), St Regis (Singapore, Bali, Shen zhen), The Four Seasons (Singapore, Guang zhou), The Luxury Collection (Laguna, Nusa Dua) and many more.

Sing See Soon brings a fresh and innovative approach into the local floral industry by constantly setting trends. With over 30 years of experience, the company combines the most exquisite designs with the highest quality of flowers at the best prices.

The company’s goal is to exceed the expectations of every client by offering outstanding customer service, increased flexibility, and greater value. Sing See Soon’s team of designers is distinguished by their functional and technical expertise combined with their hands-on experience, thereby ensuring the clients receive top professional floral design work.

Floral Creations

Wedding & Events Services

View our portfolio


Events (2000 – 2015)
  • The Wedding of Royal Family in Jordan, (Zaharan Palace)Amman, Jordan
  • Cartier Jewellery Show Westin Kuala Lumpur, Malaysia
  • Chopard Opening Hanoi, Vietnam
  • De Grisogono Collection Launch Mandarin Oriental Kuala Lumpur, Malaysia
  • Estee Lauder Special Fragrance Launch The Intercontinental Hotel, HongKong
  • Istana Presidential Dinner, Singapore
  • The Official Launch Of New Porsche 911 Sheraton Hotel, Zhongshan, China
  • 2011 Master Card Dinner Westin Hotel, Phuket, Thailand
  • Mercedes-Benz Annual Dinner Shanghai, China
  • PATA(Pacific Asia Travel Association)40th Annual Dinner China World Summit Wing, Beijing, China
  • Singapore Grand Prix –Formula 1 (Appointed Florist/Landscape), Singapore
  • The Ferrari Annual Gala, Singapore
  • The Lamborghini Ball, Singapore
  • The Socialite Wedding for Birla Family Calcutta, India
  • UIA 2011 Tokyo The 24th World Congress Of Architecture Tokyo, Japan
  • Vacheron Constantin Watch Exhibition Mandarin Oriental Kuala Lumpur, Malaysia
  • Vera Wang Bridal Gown Collection Mulia Hotel, Jakarta, Indonesia
  • Vera Wang Bridal Gown Collection The Shangri-la Singapore, Singapore


We enclose, not in order of merit, our references to some of our partners with whom we have the pleasure of collaborating.

  • Amara Sanctuary Resort Sentosa, Singapore
  • Capella, Singapore
  • Four Seasons Hotel, Guangzhou, China
  • Four Seasons Hotel, Singapore
  • Futian Shangri-La Hotel, Shenzhen, China
  • Goodwood Park Hotel, Singapore
  • Holiday Inn Atrium, Singapore
  • Hotel InterContinental, Singapore
  • Hotel Fort Canning
  • Laguna Luxury Collection Resorts, Bali, Indonesia
  • Mandarin Oriental, Singapore
  • Marina Bay Sands, Singapore
  • Marriott Hotel, Singapore
  • Mövenpick Heritage, Singapore
  • Mulia Hotel Senayan, Jakarta, Indonesia
  • M Hotel, Singapore
  • Parkroyal on Pickering
  • Raffles Hotel, Singapore
  • Rasa Sentosa Resort, Singapore
  • Resorts World Sentosa, Singapore
  • Sheraton Hotel, Zhongshan, China
  • The Crowne Plaza, Changi Airport T3, Singapore
  • The Fullerton Hotel, Singapore
  • Traders Hotel, Singapore (By Shangri-la)
  • The Ritz-Carlton Millenia, Singapore
  • The Sentosa Resort & Spa, Singapore (A Beaufort Hotel)
  • The Shangri-La Hotel, Singapore
  • The St. Regis, Bali, Indonesia
  • The St.Regis, Singapore
  • The St. Regis, Shenzhen, China
  • W Hotel Singapore

Fashion & Corporate Clients

  • Cartier
  • Chanel
  • Christian Dior
  • Hugo Boss South East Asia
  • Kwang Sia
  • Louis Vuitton
  • Mont Blanc
  • Piaget (Watches/ Jewelry)
  • Roger Dubuis
  • Swarovski
  • The Gucci Group
  • Tiffany & Co
  • Tods
  • Yves Saint Laurent
  • Standard Chartered Bank
  • ING Bank N.V.
  • HSBC Bank
  • CR Media Pte Ltd (Prestige, Luxx)
  • MediaCorp TV
  • Salvatore Ferragamo
  • Sentosa Leisure Group
  • Singapore Tatler
  • The Boston Consulting Group
  • The Event Company Staging Connections Pte Ltd (A Staging Connections Group Limited Company)
  • The Hour Glass
  • The Zuellig Group Incorporated


by Sing See Soon

Say it with a gift of flowers

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